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2025

Australian Fashion Industry Awards

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Finalists

Marketing Campaign of the Year

Hanes Australasia (Bonds) – ‘Made for Down Under’

Hoka ANZ – ‘FlyLab’

July – ‘Tested by Olympians’

Nala – ‘Sorry to Offend You’

Petal & Pup – ‘Muse’

The Iconic – ‘Got You Looking’

WeWearAustralian – ‘WeWearAustralian Ed.4’

 

Sustainability Excellence Award

APG & Co – Traceability and Transparency

Decjuba – 100% Renewable Energy

eBay Australia – Circular Fashion Fund

Elk the label – (RE)NEW by Elk

Emu Australia – Australian Made Platinum Collection

KMD Brands – Group-wide B Corp Certification

Maison de Sabré – Sabrémoji™ Charms

Michael Hill Jeweller – 2030 Sustainability Strategy

 

Team of the Year

Bonds (Hanes Australasia) – Marketing

Decjuba – Customer Experience

eBay Australia – Marketing

Frankie4 – Product Design

KMD Brands – Global ESG

Strand – Marketing

Trenery – Brand

 

Design Excellence Award

Camilla – The White Lotus x Camilla

Carla Zampatti – Ubiquity

Frankie4 – LuxaLite®

OTAA – Wrinkle-free cotton shirt

Sheike – SCALA

 

The Gamechanger Award

eBay Australia – Authenticity Guarantee: luxury product authentication

Emu Australia – Geelong Factory: onshore manufacturing reinvestment

Michael Hill Jeweller – 2030 Sustainability Strategy: company-wide ESG masterplan

R.M.Williams – National Manufacturing Strategy: assessing onshore capabilities with the AFC

Strand – Strandbags to Strand: rebrand and modernisation strategy

The Volte – Peer 2 Peer Rental: a new fashion business model

WeWearAustralian – #WeWearAustralian: building up local brands

 

Best Use of Technology

David Jones – David Jones app, with Mindera

Decjuba – Resale, with Authentified

Kathmandu – AI search, with Athos Commerce

Rip Curl – Rip Curl Search GPS3 Watch and iOS app

St Frock – Website, with Shopify Plus, Klaviyo, and Zendesk

The Volte – Online peer-to-peer rental, David Jones integration

 

Best Store Design

Camilla

Country Road Home

JD Sports ANZ

Kookai

Sheike

Strand

Temple of the Sun

 

Best Place to Work

Francesca Jewellery

Frankie4

Michael Hill Jeweller

Petal & Pup